AvailableFrom January 2027 for product, service, design systems and leadership roles.Get in touch
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— Design leader. Problem solver.

  • I'm Luke James Taylor, a product and service design leader with 16+ years' experience.
  • I lead design teams, create and scale design systems, and help organisations work faster with AI, from idea to tested prototype.
  • Remote anywhere, or hybrid across the UK.

Available from January 2027

Get in touchSee my work
Luke James Taylor
  • 16+years designing digital products and services
  • 10+years at enterprise scale, from Sky Betting & Gaming to bp, Deutsche Bank and British Gas
  • 4enterprise design systems created or led
  • 3companies co-founded, including design sprint company DSX

01/ Selected Work

Case studies on process and outcome, from split tests to shipped products.

Self-initiatedNew

Forecourt

A Chrome extension that makes searching for a used car on Auto Trader clearer and faster. Designed, built and launched end to end.

  • Product design
  • Brand
  • Engineering
Read case study
All case studies

02/ Trusted

By some of the world's biggest brands.
  • E.ON Next (opens in a new tab)
  • Molson Coors Beverage Company (opens in a new tab)
  • Deutsche Bank (opens in a new tab)
  • bp (opens in a new tab)
  • British Gas (opens in a new tab)
  • Sky Betting & Gaming (opens in a new tab)
  • Norton (opens in a new tab)
  • Nord Anglia Education (opens in a new tab)

03/ What Others Say

Recommendations from people I've worked with.

04/ What I Do

Product design, service design, design systems and leadership.

  • Product Design

    From early concepts to tested, polished interfaces on web and mobile. At British Gas I led the design of the iOS and Android apps, taking them from 2 to 4.5 stars.

  • Service Design

    Designing whole journeys, not just screens. At British Gas I designed and optimised journeys used by 500,000 businesses across the UK and Ireland, including a renewals redesign and a full customer migration.

  • Design Systems

    I've created and led early design systems at bp, Deutsche Bank, British Gas and Sky Betting & Gaming. On bp's fleet design system, a team of up to 11 built over 50 components serving 40 journeys across 9 teams, with a contribution and governance model to keep it growing.

  • Designing with AI

    I use AI as a design and build partner, from research synthesis to working prototypes. Through DSX's HyperSprints I help enterprise teams redesign how they work with AI, and test it with real customers before they commit.

  • Design Leadership

    I've led design teams in some of the UK's largest companies, from the Italian and German products at Sky Betting & Gaming to bp's fleet design system. At British Gas I helped raise design maturity to the point where product and technical decisions were design-driven.

  • Design Sprints & Workshops

    I co-founded DSX, the UK's leading design sprint facilitation and training company, and I've run workshops for clients from start-ups to FTSE 100 and S&P 500 companies.

  • Design Strategy

    Movement does not mean progress. It's just as important to focus on the medium and long term as it is to have a well-designed product.

  • User Research & Testing

    Testing ideas with real people before they're built. At Sky Betting & Gaming I tested five designs with hundreds of users to lift age-restriction recall by 78%, and used surveys and split tests to grow bet slip adds by 160%.

05/ How I Work

Involve users early and often. Learn from them and iterate.

  1. Establish empathy together as a team

    It’s important to understand your users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing your team’s exposure to users, you will increase the user’s satisfaction of the product.

  2. Collectively define and agree on problems

    Take time to understand and clearly define your user’s problems. Feeding the team solutions will only lead to demoralisation; people like being empowered and to have a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.

  3. Group ideation

    Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biassed towards their experience. It doesn’t have to take long, there are exercises designed to generate lots of ideas quickly.

  4. Prototype and test with real users

    Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.

  5. Iterate, iterate, iterate

    It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.

06/ Principles

Create products your users will want to use.

Know your users

Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.

07/ Co-founder

Working with talented co-founders.

08/ Industries

Experience across a diverse range of sectors.
  • Automotive
  • Banking
  • Beverages
  • Cyber Security
  • Education
  • Energy
  • Engineering
  • Finance
  • Gambling
  • Gaming
  • Insurance
  • Oil & Gas
  • Radio
  • Smart Home
  • Venture Capital

Available from January 2027

Looking for a product, service or design systems leader?

I'm open to product design, service design, design systems and design leadership roles. Remote anywhere, or hybrid across the UK.

Email meMessage me on LinkedInView my CV