— Case Studies. Process and outcome.
- A selection of client projects and products I've designed.
- How each problem was understood, what was tried, and what changed.
- From betting and energy to insurance and car buying.
Self-initiatedNew
Forecourt
A Chrome extension that makes searching for a used car on Auto Trader clearer and faster. Designed, built and launched end to end.
- Product design
- Brand
- Engineering
Sky Bet Italia
Improving Feature Adoption
Finding out why a new betting feature wasn't being used, then fixing it over several rounds of split testing. 160% more bet slip adds.
- Product design
- Split testing
- Research
Sky Betting & Gaming
GDPR Marketing Consent
Asking 3 million customers if they'd like to be marketed to again, before the GDPR deadline, for only a 1% net loss of consent.
- Service design
- Research
- Prototyping
Sky Betting & Gaming
Gambling Age Visibility
Proving people could recall a gambling age restriction during registration. Five designs and hundreds of users later, recall went up 78%.
- Research
- Behavioural insight
- User testing
Insurance start-up (under NDA)
Car Insurance Reimagined
A prototype app for a start-up out to disrupt car insurance, used to win over investors and to build a proof-of-concept iOS app.
- Design strategy
- Workshops
- Mobile app design
Available from January 2027
Looking for a product, service or design systems leader?
I'm open to product design, service design, design systems and design leadership roles. Remote anywhere, or hybrid across the UK.